WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state.
(https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition.  New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including Alzheimer’s and memory care, hospice care, respite care, rehabilitation and nursing home services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.

Original content posted on https://www.winm-nj.com/blog/the-shores-assisted-living-nj/

A Guide to Arthritis

In the USA, over 50 million adults suffer from some degree of arthritis, , making this health condition  the leading cause of disability. Here’s a quick guide from our in-home respite care services team.

What is Arthritis?

This is the collective name given to more than 100 different rheumatic diseases which cause joint pain and disease. The term refers to inflammation of the joints; symptoms can be mild, moderate, severe or  even come and go over time. These symptoms can include:

• Isolated pain or pain throughout the body.
• Skin around the joint becomes red and swollen, and feels warm to the touch.
• Stiffness often flares up after a period of immobility, such as sleeping or sitting at a desk. This may also occur after exercise, or in some cases, persists throughout the day.
• Experience problems with mobility such as getting up from a sitting position or bed, doing fine motor work (knitting, writing, etc.), and walking.

Common Types of Arthritis and their Treatments 

Rheumatoid Arthritis. This systemic disease typically affects wrists, fingers, knees, feet and ankles on both sides of the body. Symptoms commonly include morning stiffness for over an hour, equal joint pain on both sides of the body, loss of joint  range-of-motion and joint malformation over time. These symptoms can also be accompanied by sleep difficulties, numbness or tingling in the hands and feet, nodules under the skin, chest pain and eye discomfort.
While not curable, treatments for the symptoms, include non-steroidal anti-inflammatory medications, steroids, disease-modifying anti-rheumatic drugs, and biologic agents. Doctors may also recommend occupational therapy, and dietary supplements rich in healthy fatty acids and oils, and in severe cases, surgery.

Osteoarthritis. This is usually the result of wear-and-tear on the joints, often seen in older adults. Symptoms include pain and stiffness in certain joints, worse pain after exercise, grating sounds when the joint is used, and morning stiffness. This health condition cannot be cured or reversed, but there are treatment options to help manage symptoms. These can include pain medication, non-steroidal anti-inflammatory drugs, chronic pain medication, injections of cortisone and lubrication, and occupational therapy. Doctors may also suggest certain exercises and nutritional supplements that are rich in healthy fatty acids and oils.

Care from our NJ in-home respite care and health aide services 

United Methodist Communities, strives to offer the very best quality senior independent home care options through HomeWorks. This program assists older adults in the comfort of their own homes, providing them, their families and caregivers, personalized, compassionate care that prioritizes health, happiness and independence.

In addition to medical care and daily home care, we also offer in-home respite care services.
For more information on our in-home care services and residential in-home respite care in NJ, please contact us today at https://homeworks.umcommunities.org/ .

Original content posted on https://homeworks.umcommunities.org/blog/a-guide-to-arthritis/

May 31st is National Senior Health and Fitness Day!

National Senior Health and Fitness Day encourages seniors across 50 states to get out, get moving, and enjoy the beautiful spring weather. This is a great annual day filled with events all across local towns and senior living communities – here’s what it’s all about and how to join in, from our assisted living team in Gloucester County.

• Who is it organized by? This national day is organized by a public-private partnership led by the Mature Market Resource Center, which focuses on senior issues. In order to participate, groups and local organizations pay a small fee that helps plan and advertise the event.
• What events will be featured? A range of events are offered in many towns and communities, all geared to the needs, abilities and interests of seniors — but at the same time, they’re plenty of fun for any age. These include yoga, water aerobics, dancing, fitness checks, nature walks, and even healthy food options.

Senior fitness tips from our assisted living community:

• Make a personal plan. Seniors have a broad range of health and physical needs and abilities. Getting fit in a safe and healthy way means talking to your doctor about developing a practical and workable plan.
• Choose something you enjoy. Exercise should be fun, not a burden. If you choose an activity you love, then you’re more likely to stick with it and get the desired results. Don’t just think about gym or running – dancing, gardening, walking and swimming are all count too!
• Go with a friend. Staying motivated to exercise is easier when you’re doing it with a friend. Joining a local club, forming your own or bringing a friend will help make it more enjoyable and more rewarding. It’s also a great way to make new friends and get out of the house.
• Enjoy the rewards. Exercise and fitness are about valuing your body, including your mental and physical health. As you get stronger and healthier, you should celebrate your achievements and use your newfound abilities to get out and enjoy more things in life. For example, you might be fit enough to play ball with your grandchildren, try more adventurous nature walks or even join new activities you’ve never tried before.

Independent assisted living for an exceptional quality of life

Pitman is an assisted living community in Gloucester County, NJ, offering high quality assisted living services in a comfortable, well-supported and beautiful environment. As part of the United Methodist Communities network, we also offer rehabilitation, hospice care, respite care and memory care and support services. We welcome seniors from all faith backgrounds.

To find out more about our assisted living community, please contact us today at https://pitman.umcommunities.org/ or book a personal tour.

Original content posted on https://umcommunities.org/blog/may-31st-national-senior-health-fitness-day/

5 advantages of choosing professional respite care services

Regardless of whether you’re a caregiver for a family member, loved one, neighbor or other person, it’s a very demanding emotional and physical job with long, unpredictable hours. On top of that, caregivers often also have to care for their own families and careers. Respite care services can lend a valuable helping hand. Here are just some of the many advantages:

1. Make recovery from hospitalization easy: If your loved one has recently undergone surgery or hospitalization, they’ll need more help than usual in order to recover and heal. Respite care services can manage complex health issues and deliver short term rehabilitation that will get them the highest quality healthcare and promote a faster recovery.

2. Permit vacation time: For caregivers with loved ones that can’t or don’t enjoy travel, family vacations can be a nightmare to plan. Responsible, highly skilled respite caregivers can ensure that the same high level of care is delivered to your loved one while you are away — giving you both peace-of-mind.

3. Give professional care a try: If caregiving is stretching you thin and your family member is unsure if assisted living is right for them, then booking a respite stay is a great way to see if the facility is a good fit. This will give them a no-pressure introduction to the community and a chance to see how enjoyable senior living can be!

4. Avoid burnout: Caregiver burnout is a very real and serious issue, both for caregivers and their loved ones. Family caregivers need to rest, relax and rejuvenate in order to deliver the level of care their loved one requires. Taking a break to deal with other matters in your life or just to free up your time becomes guilt-free when you choose professional respite care services.

Compassionate, skilled respite care services in Gloucester County, New Jersey

United Methodist Communities at Pitman is dedicated to high quality respite care services that deliver both individualized care as well as companionship in a secure and nurturing environment. With a welcoming atmosphere and a lively senior and staff community, your loved one will be in the best possible hands while enjoying their stay with us.
In addition to respite care services, we also offer , assisted living, hospice and long term care, and memory support services to individuals with Alzheimer’s and dementia.

For more information on United Methodist Communities at Pitman please contact us today andvisit us for a personal tour

Original content posted on https://umcommunities.org/blog/5-advantages-choosing-professional-respite-care-services/.

Respite care services for post-operative seniors

If your mother, father or loved one has recently been discharged after surgery or hospital treatment or is ready to be released from short-term rehabilitation but is not yet ready to return home, then respite care services may be just what you need.

Hospitals are designed to treat patients until they are able to care for themselves or at least manage with a little help. This becomes more of an issue when the patient is an older adult who relies on a family caregiver for assistance. While taking care of your loved one may be perfectly manageable when they are healthy and strong, this could be a completely different story when they are recovering from treatment. Their mobility might be compromised, as well as their ability to do daily tasks, clean and bathe and remember to take certain medications at particular times.

Respite care offers a solution through temporary professional care tailored to your loved one’s needs. This includes:

• Accommodation in a spacious senior residential apartment.
• Licensed nursing staff available 24-hours a day.
• Assistance with all daily tasks including preparation of meals, medication assistance, health monitoring and personal care.
• Delicious meals.
• Housekeeping services.
• Access to daily programs, events and social outings.
• Trained therapists to assist with physical, occupational and speech therapies if needed.

These respite services are available for as long as they are required and can change according to your loved one’s needs. Respite care is also available for caregivers who need a safe and secure environment for their loved one while they take a much-needed break or family holiday. This is key to managing stress levels and keeping yourself well taken care of, refreshed and recharged.

Respite care services from compassionate caregivers in New Jersey 

At Francis Asbury Manor, a United Methodist Home of New Jersey community, we offer full respite services for seniors recovering from an illness, hospital stay or requiring reliable short-term caregiving services.

Our residential community is open and friendly, ready to welcome your loved one into our family. With an emphasis on maintaining an independent and full lifestyle, we ensure that all of our seniors have the professional care, companionship and entertainment to fully enjoy their stay with us.

For more information on our respite care services, please contact us today or visit www.umh-nj.org.

This content was originally posted at: http://www.umh-nj.org/blog/respite-care-services-for-post-operative-seniors/